A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand.
When most people think of graphic design, they think of designs created for marketing and advertising. Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Therefore, great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
A user interface is how a user interacts with a device or application. A user interface design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. A user interface includes all of things that a user interacts with like the screen, keyboard and mouse. But in the context of graphic design, user interface design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions and others. It’s a user interface graphic designer’s job to balance aesthetic appeal with technical functionality.
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Think books, newspapers, magazines and catalogues. However, there’s recently been a significant rise in digital publishing.
Motion graphics are graphics that are in motion. This include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate.
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. Packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container or canister is a chance to tell the story of a brand.